SoundCloud was the first streaming service to adopt and implement a user-centric payment model for artists called fan-powered royalties. SoundCloud has evolved from a traditional online streaming platform to an entertainment company with premium offerings, including advanced audience insights, playlist pitching tools, and promotional marketing resources for its users. SoundCloud offers both free and paid memberships on the platform, available for mobile, desktop and Xbox devices. While its competitors report having roughly 70 million tracks in their systems, SoundCloud has over 300 million. ![]() Audience-wise, there are over 76 million active monthly users, with over 175 million global users that SoundCloud reaches, as of November 2021. ![]() Founded in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud has grown to be one of the largest music streaming services in the world and is available in 190 countries and territories. ![]() SoundCloud is an online audio distribution platform and music sharing website that enables its users to upload, promote, and share audio, as well as a digital signal processor enabling listeners to stream audio. +76 million users monthly (November 2021) Alexander Ljung ( Chairman and Co-Founder)
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